Wine on your phone – Reservoir Range launches smart phone App

9th April2012

South Australian wine company Reservoir Range have launched a free app for smartphone users.

 The app lets users meet and listen to each of the Reservoir Range wines (Ms Blonde, Mr White & Mr Red) and also see the current competitions and promotions being run by the company. In keeping with Reservoir Range's anti-establishment approach, the app also features an Instant Wine Snob page – where users can match it with their infuriating 'wine snob' friends with fun wine tasting phrases.

In launching the smartphone app, Reservoir Range CEO Declan Rowan said “we wanted to develop an app that lets people connect with our brand and to get to know the personalities of our wines. We had a lot of fun profiling each of the characters of our wines and getting them to talk. I think that they are each likeable and universal characters and everyone knows someone just like them!”

To get the app, users simply use the browser on their smartphone to go to the Reservoir Range website (www.reservoirrange.com) or can scan the QR (quick response) codes found on Reservoir Range point of sale material in bottlestores, cafes and pubs.